Box Office Report: ‘Rise of the Apes’ and ‘The Help’ Dominate the Weekend; ‘Glee: The 3D Movie’ Falls Flat

The big casualty of the domestic box office race was Fox’s Glee: The 3D Concert Movie, which came in No. 11 in its debut, grossing just $5.7 million. The financial sting is minimized by the pic’s modest $9 million budget, but perception is a separate issue, considering how popular the TV show is.
Those who turned out did like what they saw, giving Glee the Movie—which is only playing in 3D theaters—an A CinemaScore (moviegoers under the age of 25 gave it an A+). The concert pic played heavily to younger girls, with females making up 82% of the audience, while 66% were under the age of 25.
Fox took solace in the fact that Rise of the Apes jumped the $100 million mark at the domestic box office in its second frame, dropping only 50%. Overseas, it grossed $40.5 million from 40 markets over the weekend for an international total of $75 million and worldwide haul of $180 million.

“We have a movie that is a broad, mainstream commercial hit. It’s remarkable to only drop 50% and do $27.5 million worth of business, despite $60 million worth of new movies coming into the marketplace,” Fox senior vice president of distribution Chris Aronson said.